The best stories across the web on media and technology, curated by Julie Keck.

1. Push and pull: @TheAtlantic publishes then reconsiders content sponsored by the Church of Scientology (Poynter)

2. Tweet Your Own Adventure: CBS asks audience to solve the crime, via Twitter (Mashable)

3. More than 50% of kids have not read an e-book – but most want to (

4. 80% of health inquiries online still start with search engine (GigaOm)

5. 150: The magic number for friends? (Forbes)