Photos: Location, Highlight, Cyborgs Top SXSW 2012’s Buzz List

    by Kris Krug
    March 16, 2012
    Amber Case, who gave the keynote address Sunday at South by Southwest in Austin this week, sparked a conversation about technology overload "as she explored the rise of the so-called cyborg.":http://sxsw.com/node/10804 All photos by Kris Krüg.


    Every March, the city of Austin, Texas, welcomes the world for its annual South by Southwest Festival, otherwise known as SXSW. The festival consists of three parts: SXSW Interactive, a four-day geekfest for the Internet community; SXSW Film, ten days of international cinema programs; and SXSW Music, a four day non-stop celebration of live music.

    The Interactive section, known as SXSWi, is legendary as a place to look for the next big thing and this year was no exception. (Writer Linda Holmes put it this way in a piece for NPR: “It is a place that is acutely aware that your business model probably went out of date while you were in a panel talking about it.”)

    The big buzz in 2012 was again, location, location, location, with the app Highlight — which connects you to who is physically around you — at the top of the the buzz meter. But also on the radar were homeless hotspots, and a wide-ranging conversation centered on: how much technology is too much?


    Below is a recap of SXSW Interactive 2010 by Vancouver-based photographer Kris Krüg. Click on any photo to see its caption.

    Tagged: amber case cyborgs geolocation highlight location sxsw 2012 sxswi technology

    Comments are closed.

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media