Mediatwits #36: Facebook IPO Fever; Dive into Media; $30 Million to Columbia/Stanford

    by Mark Glaser
    February 3, 2012
    Image courtesy of TMAB2003 of Flickr.

    Welcome to the 36th episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. It’s been a crazy week in media + tech, with Google privacy concerns, Amazon falling short in earnings, and much more. But the dominant news was Facebook filing for an IPO, with demand to read its S-1 crashing the SEC’s servers. The startup had $3.7 billion in revenues, with $1 billion in profits last year, and showed tremendous growth in users and advertising. Can anything slow down the juggernaut on the way to raising $5 billion in a public offering? We talked to special guest Nick O’Neill, founder of AllFacebook.com, who was impressed with the user engagement on the social networking site.

    This week was also the “Dive into Media” conference put on by AllThingsD in Laguna Niguel, Calif. Special guest Peter Kafka programmed the show and interviewed many of the top execs on stage. He told us about the challenge of interviewing Twitter CEO Dick Costolo, a former improv comedian, as well as the mix of old and new media at the show. Finally, Columbia University’s Journalism School and Stanford University’s Engineering School received a $30 million gift from Helen Gurley Brown to create a new Institute for Media Innovation, marking the largest gift in the history of Columbia’s J-School. Has digital media now arrived? Has the revolution been institutionalized?

    Brand advertisers are going to catch up. Zynga's percentage of revenues for Facebook will decrease over time." -Nick O'Neill

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    Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

    Here are some highlighted topics from the show:

    Intro and roundup

    1:30: Questions about Google combining privacy policies

    4:00: Google, Amazon fall short in earnings

    5:50: Rundown of topics on the podcast

    i-933480d4661720680cbc44f846d03266-nick o'neill.jpg

    Nick O’Neill

    Facebook IPO fever

    7:00: Special guest Nick O’Neill of AllFacebook.com

    10:00: Dorian: Each Facebook employee bringing in $1 million in revenues

    11:35: O’Neill: Probably more than 60% of ad revenues from self-serving ad system

    14:00: 12% of Facebook’s revenues coming from Zynga

    16:00: Special guest Peter Kafka

    18:20: Advertisers still not sure about ROI on Facebook

    D: Dive into Media

    21:00: D conference tries out a niche conference for media + tech

    22:45: Kafka: Twitter CEO Dick Costolo can zing you if you’re not careful

    i-1887c1a046cf7ab8a397d2b30012d024-peter kafka dive into media.jpg

    Peter Kafka interviews Dick Costolo at Dive into Media

    23:45: Great insights from Hulu, YouTube execs

    $30 million gift to Columbia/Stanford

    28:10: Attempt to bring data and journalism worlds together

    31:00: Bill Campbell, “The Coach,” is an adviser on the project

    32:45: Dorian: Era of digital media is here

    More Reading

    Microsoft Attacks Google Privacy Policy With Ads, Gmail Man at TPMIdeaLab

    Microsoft’s Gmail Man ad:

    Facebook’s IPO Filing is Here at Business Insider

    Sean Parker, Chris Hughes And Eduardo Saverin Dumped Their Facebook Shares at AllFacebook

    Well, Now We Know What Facebook’s Worth—And It’s Not $100 Billion at Business Insider

    Facebook’s Ad Business Is a $3 Billion Mystery at AllThingsD

    Reminder: The $5 Billion Facebook IPO Won’t Make You Rich at Gizmodo

    Facebook’s $5 Billion IPO, By The Numbers [CHARTS] at MarketingLand

    The Facebook IPO: billion-user ambition at a $1bn price at Comment Is Free

    Facebook and Don Graham Have Been Very Good to Each Other at Forbes

    Dive into Media coverage at AllThingsD

    Twitter CEO Dick Costolo: We’re Not a Media Company. We’re in the Media Business. at AllThingsD

    Hulu Boss Jason Kilar: Who You Callin’ Clown Co.? at AllThingsD

    Columbia J-School and Stanford Eng Nab $30M Joint Gift for Media Innovation From Helen Gurley Brown at AllThingsD

    Weekly Poll

    Don’t forget to vote in our weekly poll, this time prognosticating what you think Facebook will be worth:


    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

    Tagged: allthingsd columbia journalism school dive into media facebook facebook ipo helen gurley brown mark zuckerberg nick o'neill peter kafka stanford

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