Mediatwits #35: Apple’s Boffo Earnings; Get More Clicks Per Tweet; NYC vs. Silicon Valley

    by Mark Glaser
    January 27, 2012
    Apple has half the money needed to create a new Apollo space program (Image from "TAUW":http://www.tuaw.com/2012/01/25/lesser-known-facts-from-apples-earnings-statement/)

    Welcome to the 35th episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. Once again, Apple dominates the headlines, this time for quarterly earnings that blew away Wall Street — and everyone else. The company made $13.1 billion in profits in the quarter, more than Google made in revenues that same quarter. Apple was driven by the popular iPhone 4S as well as the iPad, and seemed it could do no wrong. But at the same time, the tech juggernaut found itself the subject of a series in the New York Times about horrendous working conditions at the factories that make iProducts.

    Our special guest this week was Dan Zarrella, the “social media scientist,” who gave us tips on how to get more clicks per tweet we send out. Zarrella is known for doing more than just spouting off-the-cuff advice for social media marketing, but actually putting numbers behind his tips. And finally, we looked at the East Coast vs. West Coast battle playing out in media + tech, as New York adds more of these jobs as the financial business shrinks there. Plus, Cornell got a massive donation to help build a new science and tech school on Roosevelt Island that will include a venture fund to incubate more tech companies in the Big Apple.

    "The death of Steve Jobs and the biography of him probably gave even more attention to Apple." -Dorian Benkoil

    Check it out!



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    Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

    Here are some highlighted topics from the show:


    1:10: Special co-host Dorian Benkoil filling in for Rafat Ali

    2:10: Rundown of topics on the podcast

    Apple’s boffo earnings

    3:30: Amazing, incredible, mind-blowing earnings from Apple

    5:20: What will Apple do with $97 billion in cash?

    7:20: Credit goes to Steve Jobs for keeping Apple focused

    9:40: iPod sales going down, Mac not as huge

    11:10: Will factory conditions get better in China for Apple products?

    Get more clicks per tweet

    i-a5854d9c1e8968aee724216517d88a85-dan zarrella.jpg
    Dan Zarrella

    12:45: Special guest Dan Zarrella

    13:40: Zarrella puts science behind “unicorns and rainbows” advice on social media

    18:40: Zarrella: You get more clicks with tweets at 120 to 130 characters

    20:20: More attention for tweets on weekends and nights when there’s less noise

    22:30: Zarrella plans to do more research on e-books in the future

    NYC vs. Silicon Valley

    23:10: New York pushing for more tech startups, and media + tech workers

    26:20: Mayor Michael Bloomberg pushing for more tech education, startups with new campus at Roosevelt Island

    29:05: More office space now in NYC going to media and tech jobs and not finance

    More Reading

    Apple Reports First Quarter Results at Apple.com

    In China, Human Costs Are Built Into an iPad at NY Times

    Lesser-known facts from Apple’s earnings statement at TUAW

    Things Apple Is Worth More, a Tumblr blog

    Apple’s Not So Secret War at Mac Observer

    How to Get More Clicks on Twitter at DanZarrella.com

    How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks at DanZarrella.com

    Cornell Alumnus Is Behind $350 Million Gift to Build Science School in City at NY Times

    Report: Tech, media companies will rule New York in 2012 at Cresa Blog

    Weekly Poll

    Don’t forget to vote in our weekly poll, this time about the success of Apple:

    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

    Tagged: apple china cornell earnings marketing new york city silicon alley steve jobs twitter working conditions

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