How Social Networks Might Change the Way We Read Books

by Audrey Watters
October 31, 2011

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It's no surprise ... considering the ever-present "social" online world, that we've seen the rise of social reading websites, applications and features.
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Reading hasn’t always been seen as a solitary act. Our first experiences with books demonstrate that: before we know how to read, we often have people — a parent, a teacher — reading out loud to us. But once we know how to read, there’s a sense that we’re supposed to read silently and oftentimes, alone. Even so, we’re still compelled to share what we’re reading with others — whether we’re reading for school or for pleasure.

It’s no surprise then, considering the ever-present “social” online world, that we’ve seen the rise of social reading websites, applications and features.

Over the last few months, for example, Amazon has expanded the social features connected with its “Public Notes.” Public Notes have been available since the beginning of the year, allowing readers to publicly share their highlights and notes from the Kindle books they’re reading. Now Amazon has made it so that if you link your Twitter and Facebook accounts, you automatically follow all of your friends and followers from those networks. As Wired’s Tim Carmody points out, it’s “a little bit creepy” to have the default setting do this, and you have to uncheck a box that automatically broadcasts your reading status, too. But there are more granular controls for making public which books you’re reading, as well as the passages you highlight.

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Goodreads, Google jump on social reading wagon

Amazon isn’t the only company to offer this connection between reading and social networks. This summer, Google made it easy to share titles of what you’re reading from Google Books to Google Plus. And Amazon and Google join a long list of other reading-oriented social networks, such as Goodreads, wherein you can keep track of what you read, as well as what others read, and of course, talk about books.

Many teachers already use sites like Goodreads in their classes, creating private groups — “book clubs,” if you will — where students can talk about their assigned reading, write reviews, take quizzes, and the like. Unlike the nascent social networks being built around the Amazon Kindle or Google Books, a site like Goodreads doesn’t require that everyone have the same “hardware” — the same printed edition or the same e-reader, for example.

But there’s a lot of potential once and if students do share hardware, particularly when it comes to e-readers and e-books. As we noted in our recent coverage of Highlighter, we’re seeing lots of ways to mark up content, make notes in the margins, and share or save these electronically. But there’s also the potential for real-time interaction, within the e-book itself, where readers can hold discussions within the text and within the app itself.

That may seem like anathema to the idea of the solitary reading experience. And critics will point out that the social aspect creates distractions from reading. But we can also argue that the social element can add depth to the understanding of what’s being read, just as book clubs do. Peers can help define words and concepts that are
sometimes hard to grasp when reading alone.

Audrey Watters is an education technology writer, rabble-rouser, and folklorist. She writes for MindShift, O’Reilly Radar, Hack Education, and ReadWriteWeb.

i-e8972c04bb50d1e1ff98a13097161b6f-mindshift-logo-100x100.pngThis post originally appeared on KQED’s MindShift,
which explores the future of learning, covering cultural and tech trends and innovations in education. Follow MindShift on Twitter @mindshiftKQED and on Facebook.


Tagged: amazon beyond the book books goodreads google books kindle public notes social media social reading

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