• ADVERTISEMENT

    Mediatwits #20: Newspaper Special: Boston Globe Pay Wall; Guardian U.S.; Philly Tablet

    by Mark Glaser
    September 16, 2011
    A marketing page for the new BostonGlobe.com site pitches the chance to "touch the news," but at a steep price, if you're not a print subscriber

    i-ed7356ca3ed527a55598e527830a5f35-CUNY-J LOGO.jpg

    The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry.

    BostonGlobe.com does support 'first click free' whether through search or social. If reporters tweet out about a story or put it on their Facebook page, people can access that [without paying]." -Chris Mayer

    Welcome to the 20th episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Rafat Ali, the one and only founder of PaidContent. This week is a special edition on newspapers, newspapers and more newspapers. First up, the Boston Globe launched its new pay-walled site, BostonGlobe.com, which is free for print subscribers but costs $3.99 per week for non-print subscribers. The old Boston.com site will look more cluttered and have less content from the paper. The special guest this week is Chris Mayer, publisher of the Globe, who talks about why they went with a two-site strategy, and how people will still be able to see Globe content if they come from social media or search links.

    ADVERTISEMENT

    Next up is the move by the U.K. newspaper the Guardian, with its third attempt to take on the American market. The paper launched a new site, GuardianNews.com, helmed by Janine Gibson, and will be moving over star reporter Nick Davies as well as new hire Ana Marie Cox. Can they finally get a foothold in the States? And finally the Philadelphia newspapers and Philly.com are subsidizing an Android tablet for subscribers at $99 with a two-year subscription contract. Will people take up their offer?

    Check it out!

    ADVERTISEMENT

    mediatwits20.mp3

    Subscribe to the podcast here

    Subscribe to Mediatwits via iTunes

    Follow @TheMediatwits on Twitter here

    Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

    Here are some highlighted topics from the show:

    Intro

    1:40: Update on Michael Arrington leaving TechCrunch

    3:10: Big conflicts of interest at TechCrunch Disrupt

    4:10: Rafat likes “retro” feel of print NY Times

    5:15: Rundown of topics on the show

    BostonGlobe.com pay wall

    i-43497dccb047a5b763ec9267fa89757a-Chris Mayer photo.jpg
    Chris Mayer

    7:20: Rafat likes clean look of BostonGlobe.com

    8:35: Special guest Chris Mayer, publisher of the Boston Globe

    10:30: The split between two groups of Globe readers

    15:40: Mayer: Readers appreciate advertising, as long as it’s not disruptive

    18:20: Will BostonGlobe.com do a special app or stay out of App Store?

    21:10: The Globe’s marketing push for its paid content

    23:30: BostonGlobe.com will allow free reads of stories via social media and search without limits

    25:45: Mark wonders if having two sites will really hurt the Globe

    Guardian launches new U.S. site

    26:20: Guardian moves Nick Davies stateside and hires Ana Marie Cox

    28:20: Rafat impressed that they’re hiring 20 to 30 people

    Philadelphia papers subsidize Android tablets

    30:35: Get a $99 tablet if you subscribe for two years at $9.99 per month

    32:40: Allows many possible advertising deals

    34:45: Why we’re still watching moves by newspaper companies

    More Reading

    Four Observations (and Lots of Questions) on the Boston Globe’s Lovely New Paywalled Site at Nieman Journalism Lab

    Boston Globe pioneers double website strategy as it erects paywall at the Guardian

    Judgement Day: Does the Boston Globe’s paywall site have a chance in hell? at the Boston Phoenix

    BostonGlobe.com, the pay site, now free until Oct. 1

    The Guardian Launches a U.S. Homepage with a Special American U.R.L. at New York Observer

    Nick Davies, Ana Marie Cox Join Guardian’s New U.S. Operation at Capital New York

    The Guardian Launches in America at the Next Web

    GuardianNews.com, the new U.S. site

    Philly papers offering subscribers $99 Android tablet at CNET

    Sound Familiar? Philadelphia Newspapers Subsidize A Tablet To Sell You A Subscription at Wired

    Weekly Poll

    Don’t forget to vote in our weekly poll, this time the best business model for metro newspapers:


    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

    i-ed7356ca3ed527a55598e527830a5f35-CUNY-J LOGO.jpg

    The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry.

    Tagged: boston globe boston.com business model chris mayer guardian ipad pay walls philly.com tablets

    Comments are closed.

  • ADVERTISEMENT
  • ADVERTISEMENT
  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »

    Follow us on Social Media

    @MediaShiftorg
    @Mediatwit
    @MediaShiftPod
    Facebook.com/MediaShift