Top 5, August 4, 2011

    by Kristilyn Whigham
    August 4, 2011
    1. Facebook switches to TV-style metrics
      Nielsen rolling out online system based on TV’s gross rating points
    2. Yahoo ups clicks with algorithm that predicts what people want
      Clicks increased by 270 percent
    3. White House gets LinkedIn
      Allows users to submit questions on job creation
    4. Who has the most engaged followers on Twitter?
      NYTimes has the largest but least action-oriented following
    5. Study: Online video reinforces TV viewing
      Users are also open to ads on apps in exchange for a free service

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