What’s the Best Social Media Policy for News Organizations?

    by Mark Glaser
    May 3, 2011

    So far, most legacy news organizations have been all over the map when it comes to social media policies. The old guard doesn’t want reporters and editors to go on Twitter and show bias or give opinions on stories in progress. The new guard wants to mingle with the audience and have some personality on social media. The latest place to put up restrictions is Bloomberg, which asked reporters to join Twitter but “we should not share work in progress or use social media as a vehicle for breaking news.”

    So what is the right balance for a social media policy? How much freedom should reporters and editors have to engage with people, and how much should be restricted? Vote in our poll below, or share your own thoughts in the comments.

    Tagged: bloomberg facebook news organizations newspaper business social media policy toronto star twitter

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