Mediatwits #8: LinkedIn’s Bubbly IPO; Grueskin on the New York World

    by Mark Glaser
    May 20, 2011
    Business networking site LinkedIn had a boffo IPO, doubling its share price and making a billionaire out of its founder Reid Hoffman

    Bill Grueskin

    Welcome to the eighth episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser along with PaidContent founder Rafat Ali. This week’s show looks at the big IPO of business networking site LinkedIn, with the stock price doubling to more than $90 per share in its first day of trading, valuing the company at nearly $10 billion. Things are getting a little bubbly out there.

    This week’s special guest is Bill Grueskin, the dean of academic affairs at Columbia University’s Journalism School. Grueskin talks about the upcoming launch of the school’s new online publication, the New York World, as well as how Columbia is putting greater emphasis on students learning about the business of journalism. Finally, Amazon had an important milestone recently, saying it is now selling more e-books than print books. How has the Kindle survived the onslaught of the iPad and tablets?

    The biggest challenge we face at Columbia is we're a one-year program, and there's a lot to teach students. We want to insure that digital training is infused with core journalistic training." -Bill Grueskin

    Check it out!



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    Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

    Here are some highlighted topics from the show:

    Mark gets Sonic.net; Rafat get into co-working

    1:00: Rafat doesn’t miss planning PaidContent events

    2:45: Co-working space might motivate Rafat to work

    5:10: Rundown on the podcast’s stories

    LinkedIn IPO

    8:10: The market is lacking tech IPOs

    10:30: Premium subscriptions isn’t a big revenue driver

    11:10: Mark gives more to LinkedIn than he gets in return

    Interview with Columbia’s Bill Grueskin

    13:10: Background on Grueskin

    15:00: Columbia wanted consistency with student website

    18:15: New York World will offer stories to other sites

    21:10: Columbia has same challenges as legacy news orgs

    i-8f2024350ffb77463e7723a14d052fb5-kindle wifi.jpg

    23:20: Grueskin explains how Columbia is teaching business to J-school students

    26:50: Comparing New York City J-schools

    Amazon sells more e-books than print books

    28:50: Book industry last to go digital — but fastest, too

    29:45: Mark compares Kindle to Flip cam as utility device

    32:00: Rafat thinks of Kindle as “peaceful device”

    More Reading

    LinkedIn Shares Soar After IPO at WSJ

    The LinkedIn Pop at Reuters

    LinkedIn’s $8B IPO — Silicon Valley, get ready for housing recovery at VentureBeat

    LinkedIn IPO Doubles, Reid Hoffman Now A Billionaire at Forbes

    Does LinkedIn signify a bubble? at Globe and Mail

    The LinkedIn IPO Millionaires Club at WSJ

    Columbia Journalism School to launch The New York World at Columbia University

    Amazon Now Selling More Kindle Books Than All Print Books at PaidContent

    Weekly Poll

    Don’t forget to vote in our weekly poll, this time about the LinkedIn IPO:

    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

    Tagged: amazon bill grueskin bubble columbia journalism school e-reader ipad ipo kindle linkedin new york world

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