Location: New York City
This Online Media Marketing Advertising conference, now in its fourth year, will explore how “behavioral” data is being defined in the media marketplace. It will evaluate how marketers sort through the torrents of user data points users; how segmentation methods fit within this increasingly complex “stack” of data, optimization, real-time matching and verification technologies; and how the new approaches are re-tooling some of the common applications of behavioral data for retail CRM, social network marketing, re-targeting and publisher ad programs.
