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    4 Minute Roundup: A $100 Million Expansion for Public Media?

    by Mark Glaser
    October 15, 2010
    American Public Media's Bill Kling has an audacious plan to add 300-plus new local reporters at 4 public radio operations, hoping to raise $100 million to pay for it


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    4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

    What's intriguing about this plan is they're saying, 'How do we have a critical mass of local reporters?' And this is a yawning need." - Ken Doctor

    In this week’s 4MR podcast I look at the ambitious plan by American Public Media honcho Bill Kling to add more than 300 new reporters and editors to four local public radio newsrooms, at a funding cost of $100 million. These new reporters would be digital-first and focus on text and multimedia before radio. I spoke to Ken Doctor, who wrote a detailed article about Kling’s plan recently.

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    Check it out:

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    Listen to my entire interview with Ken Doctor:

    doctor final.mp3

    Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

    Here are some links to related sites and stories mentioned in the podcast:

    Public Media’s $100 Million Plan – 100 Journalists Per City at Newsonomics

    More details on Bill Kling’s $100 million, 100-journalists-per-city public-media plan at MinnPost

    Hundreds of Well-Paid Media Jobs (Could Be) Coming to Your City! at Gawker

    WBEZ, News Giant? at Chicago Reader

    Report – Top Public Radio Stations Developing Plan To Increase News Staffs at AllAccess.com

    MPR’s Bill Kling Steps Down – And Up – From Public Radio at Newsonomics

    Also, be sure to vote in our poll about what you think about Skype adding Facebook functions:


    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.


    i-59e41f7d887bee107a310677b0f93a1e-news21 small.jpg

    4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

    Tagged: american public media bill kling journalism jobs ken doctor public media 2.0

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