Stroome Helps Journalists Collaborate via Online Video Remixing

    by Tom Grasty
    August 20, 2010

    This post was co-authored by Nonny de la Peña

    Stroome, a winner of the 2010 Knight News Challenge grant, fosters a social network that allows journalists to collaborate together by sharing content and stories that can be edited right in a browser and then pushed across the web.

    Prototyped at USC Annenberg’s pioneering Online Program on Online Communities in the fall of 2008, the idea was strikingly simple: Create a place where journalists can efficiently work together to create a culture that offers accurate, contextual news in real-time.


    The result was Stroome, an online video editing platform crossed with a social network that allows you to upload, edit, and share thousands of clips from different users. In short, the perfect toolset for journalists aspiring to retool in the digital age. Learn more in the below video:

    Knight News Challenge: Stroome from Knight Foundation on Vimeo.


    Why Stroome? Why Now?

    Anyone who has tried to work on a video project in which the stakeholders are in geographic locations knows the problems inherent in online collaboration. File transfer slows down the process; there are breakdowns in communication; the flow of critical information is often lost in the mix.

    Stroome breaks that technological and communication bottleneck by offering revision histories and intuitive, collaborative editing tools that allow individuals and groups work together for the good of the whole to foster a supportive culture that can quickly produce accurate news stories.

    Stroome not only enables the next generation of digital journalists to upload and edit content right in the browser but, more importantly, allows stakeholders in disparate locations to create a community around that content — from small groups to national news outlets.

    i-bc0bca4f7ce77e67524da936d813ac69-Stroome Dashboard_081610.jpg
    The Stroome dashboard

    Whether it’s a small group of journalists working to get out a story quickly, or a community remixing pieces to reflect their points of view, Stroome focuses on visual journalism as a participatory process. Our unique browser-based platform allows you to upload, edit, and share thousands of clips from different users in real-time. Then you can push your projects out across the web to the major social media sites or share them on Stroome with other users so that they can open and edit your clips, too.

    But the real breakthrough is that by publishing content quickly and allowing diverse geographic communities to communicate, we believe Stroome will rejuvenate the relationship between a news organization and its audience by radically increasing responsiveness with an inexpensive, agile online solution.

    But don’t count out the satellite trucks just yet. We fervently believe participatory video is the future of visual storytelling on the web, and we are devoted to trying to use the technology to support the idea that content creation can be a communal experience instead of merely a tool for passive viewing. But we also recognize that what we are asking will require a significant shift in thinking.

    The Future of News is Digital

    For us, that shift begins today. Over the next few weeks, our team will be working with local news outlets to set up a series of beta experiments in which the Stroome platform will be implemented in the field and in the classroom. So if you have a unique case study you’d like to test, email us [email protected].

    Tagged: collaboration participatory video project intros stroome usc annenberg video video editing

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