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    4 Minute Roundup: Kindle Gives Amazon More Bang for Less Bucks

    by Mark Glaser
    July 30, 2010
    The Kindle WiFi model will cost a low $139, and is due out August 27


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    4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

    In this week’s 4MR podcast I look at the surprising success of the Amazon Kindle e-reader in the wake of the hit Apple iPad tablet. While many people expected the iPad to impact the e-reader market, instead the major players cut prices and Kindle sales tripled in the past month. Plus, Amazon announced a new line of Kindles that will cost even less — with no touch screen or color. Book publishing veteran and MediaShift contributor Dan Brodnitz talked with me about Amazon’s successful sell-everywhere strategy.

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    Check it out:

    4mrbareaudio73010.mp3

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    Listen to my entire interview with Dan Brodnitz:

    brodnitz full.mp3

    Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

    Here are some links to related sites and stories mentioned in the podcast:

    Amazon’s new $139 WiFi Kindle for pre-order at Amazon

    Amazon debuts new Kindle design, with Wi-Fi only version at MarketWatch

    Amazon – Kindle Sales Growth Tripled Since Price Cut; E-Books Pass Print at PaidContent

    Amazon sells out of Kindle at CNET

    Tablets Are On The Rise But Don’t Count Out E-Readers – Or Amazon at PaidContent

    What does Amazon.com’s rosy ebook news mean? LA Times’ Jacket Copy blog

    Amazon Mobile Sales Topped $1 Billion In Past 12 Months at PaidContent

    Wasn’t the Kindle supposed to be firewood? at CNET

    Amazon – Kindle titles outpacing hardcovers at CNET

    Also, be sure to vote in our poll about what you the future holds for the Kindle:


    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.


    i-59e41f7d887bee107a310677b0f93a1e-news21 small.jpg

    4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

    Tagged: amazon apple book publishing dan brodnitz e-reader ebooks ipad kindle

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