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Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the hype and reality around the latest device from Apple, the iPad. While some have slammed it for what it’s missing, it’s too early to tell how media companies might use it to sell their content. Plus, Yelp gets up to $100 million from Elevation Partners, helping some employees cash out without an IPO. And I ask Just One Question to Google News’ Josh Cohen about whether Google should have started working with publishers sooner.
Check it out:
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Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.
Here are some links to related sites and stories mentioned in the podcast:
8 Things That Suck About the iPad at Gizmodo
The Anti-Hype – Why Apple’s iPad Disappoints at Mashable
The Apple iPad – First Impressions at NY Times
Can iPad save media? Skeptics weigh in at Reflections of a Newsosaur
Debating the merits of Apple’s iPad at News.com
Can Apple’s iPad Save the Media After All? at Wired Epicenter
Taking A Deeper Look At Media’s Appetite For The iPad at PaidContent
Does Apple’s IPad Take a Bite Out of Web Advertising? at AdAge
The iPad Is a Multimedia Device. So Where Are the Media? Be Patient. at MediaMemo
Will the iPad Help Media? Possibly. Save Media? No. at GigaOm
Elevation Partners giving Yelp a boost at SF Chronicle
Yelp Taking Big Investment From Elevation Partners at TechCrunch
Yelp Gets Up to $100 Million From Elevation Partners at BusinessWeek
Three’s A Trend – First Facebook, Then Zynga, Now Yelp at WSJ
Google Now Collecting Local Reviews From Non-Traditional Sources at Search Engine Land
Google Maps Now Adding Reviews from News Sites, Hyperlocal Blogs and Other Non Traditional Review Sources at Understanding Google Maps
Here’s a graphical view of the most recent MediaShift survey results. The question was: “What do you think about Google’s intent to run an uncensored site in China?”
Also, be sure to vote in our poll about the iPad:
Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.
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