Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the recent announcement that Nielsen will be shuttering Editor & Publisher magazine, which covered the newspaper business since 1884. E&P’s Jennifer Saba says the loss of classified advertising was as much to blame as Romenesko. Plus, America Online was spun-off from Time Warner yesterday and has an uphill climb to make it as an independent company with dwindling dial-up subscribers.

Check it out:


Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Editor & Publisher and Kirkus Reviews Close at NY Times

Farewell, Editor & Publisher by Steve Outing

Media Cover Sudden Demise of ‘E&P’ — Readers Express Shock and Broad Support — Hope Remains? at E&P

Editor & Publisher, Kirkus Reviews to be shut at LA Times

While Dying, Editor & Publisher Showed Journalism How To Live by Will Bunch at Huffington Post

E&P and the emotional commitment of a subscription at Nieman Journalism Lab

AOL Spinoff Faces Not Challenges, Not Hurdles, But Steep Cliffs at BNET

AOL IPO, Take Two at WSJ

After the Divorce, AOL Faces Challenges at NY Times

AOL’s Sob-Story Fooled Wall Street… And Now The Stock Is Undervalued! at Silicon Alley Insider

AOL’s first day — We want to believe at CNET

AOL shares fall on debut trading day at the Telegraph

AOL seeks a new growth strategy at BBC

AOL Completes Spin-Off From Time Warner at InformationWeek

Poll — What Was the Worst Deal of the Decade? at WSJ

Here’s the entire interview with E&P’s Jennifer Saba:

Here’s a graphical view of last week’s MediaShift survey results. The question was: “Who will benefit most from the Comcast/NBC merger?”

i-7a4b7ff97cf93372be86444820f643b5-comcast survey grab.jpg

Also, be sure to vote in our poll about what killed E&P magazine.

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.