Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the recent buyout of NowPublic by for a reported $25 million. The citizen media site will combine with’s low-pay “Examiners,” who write about niche topics for the newspaper chain. Also, major TV networks, ad agencies and advertisers teamed up to form the Coalition for Innovation in Media Measurement (CIMM) to provide either pressure on, or an alternative to, Nielsen in ratings across TV, online and mobile. Plus, I have Just One Question for Allvoices CEO Amra Tareen.

Check it out:


Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

The News Is NowPublic: Cit-J Site Sold To Anschutz’s; Price Around $25 Million at PaidContent

U.S. media firm buys Canadian citizen journalism site NowPublic at Canadian Press’s Purchase Extends Cheap News Model Even Further at BayNewser

Majors team up to fund initiatives at Variety

Major Media Companies Form Measurement Initiative; Not An Attempt To Replace Nielsen at PaidContent

Ratings cabal = group therapy and pressure on Nielsen at TV by the Numbers

Can Allvoices Succeed as Citizen Journalism Platform? at PBS MediaShift

Here’s a graphical view of last week’s MediaShift survey results. The question was: “What do you think will happen to record labels?”

i-5b1266383cababb82a1c9d284cde8dd0-survey grab 9-11-09.jpg

Also, be sure to vote in our poll about what you think about the rumored tablet coming from Apple.

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.