Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the recent complex search deal between Microsoft and Yahoo, with Microsoft’s Bing search engine to run queries on Yahoo, and Yahoo getting 88% of revenues. Plus, Wired editor Chris Anderson recently got in trouble with an interview he gave to Der Spiegel, saying he no longer uses the words “news” and “media.” I sing some songs as Anderson would with the word “news” missing. (Not sure I’ll be singing on too many more 4MR reports!)
Check it out:
Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network. Also, snippet from Fleetwood Mac’s “Second Hand News” via YouTube.
Here are some links to related sites and stories mentioned in the podcast:
Yahoo, Microsoft reach search, ad deal at News.com
Tallying Microsoft’s Transition Costs In Yahoo Deal at PaidContent
Sorry, Microsoft Will Not Own 30% Of The Search Market at Silicon Alley Insider
Maybe Media Will Be a Hobby Rather than a Job at Der Spiegel
Chris Anderson’s Unbelievably Annoying Interview With Spiegel at Silicon Alley Insider
Here’s a graphical view of last week’s MediaShift survey results. The question was “In what case would you publish stolen company documents?”
Also, be sure to vote in our poll about what you think about Microsoft’s revamped search engine, Bing.
Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.