Here’s the latest 4MR audio report from MediaShift. This week I look at the controversy surrounding #AmazonFail, a protest that formed on Twitter when the giant bookseller delisted thousands of gay-themed books from its bestseller lists. Amazon eventually said it was a mistake by an employee in France, but the PR damage was done. I also look at the unveiling of Journalism Online, a new effort by some big names to extract payments from people who visit mainstream news sites online. Finally, Ashton Kutcher beat out CNN in their private battle to see who could amass 1 million followers on Twitter first. Hear what he had to say after winning last night. Check it out:

4MR podcast 4-17-09 final.mp3

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network

Here are some links to related sites and stories mentioned in the podcast:

#AmazonFail search on Twitter

Why Amazon Didn’t Just Have a Glitch at TechCrunch

The Failure of #AmazonFail by Clay Shirky

Amazon’s Fail: Not Using Social Media to React to #AmazonFail Meme by Mark Hannah at MediaShift

Journalism Online press release

Journalism Online Part of the Web $2.0 Goldrush by Ken Doctor

Ashton Kutcher’s Live Webstream

Aston Kutcher’s Twitter feed

Aston Kutcher Punks Twitter — A Giant Million Follower PR Stunt at NowPublic

Here’s a graphical view of last week’s MediaShift survey results:

i-cec2a0513ca8a16cbf3dc305fd8a6e51-survey kindle grab.jpg

Also, be sure to vote in our poll about #AmazonFail on MediaShift!