We hear a lot of rhetoric from old-line media company moguls such as News Corp.‘s Rupert Murdoch that new media and the Internet are of utmost importance. And Murdoch has certainly put his money where his mouth is, buying up MySpace, IGN and other Internet properties. But what about in the newspaper, magazine and TV newsrooms and editorial meetings? Is there action in those ground-level environments to make good on the pronouncements from the top? How do veteran and newbie reporters, editors, producers and TV anchors feel about the Internet disrupting the media environment? Are they excited about it, scared about it, or both? Is there a generational gap between incoming journalism grads and the old-schoolers? If you work in a newsroom, or have interacted with editorial departments in TV, radio, newspapers or magazines, please share your thoughts in the comments below. You can also send private, anonymous emails to me via the Feedback Form, if you prefer. I’ll run the most insightful comments in the next Your Take Roundup.
What’s the attitude in traditional newsrooms toward new media?
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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.
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