Media Metrics Roundup for March 8, 2017

    by Jason Alcorn
    March 8, 2017

    Don’t Call it a Newsletter: Tips from Tobias van Schneider

    So many nuggets of measurement wisdom here.

    When Bad Metrics Are Good Metrics

    (Mikael Fløysand / Medium)
    A case study from the world of web design.

    How Reader Engagement Helped Unearth the Shell Tape

    (Ernst-Jan Pfauth / De Correspondent)
    Connecting engagement to impact.


    Instructions for Implementing Google Optimize

    (Sean McQuaide / LunaMetrics)
    How to get started with Google’s A/B testing tool.

    Twitter’s New Order

    (Will Oremus / Slate)
    The algorithm is a year old. Did it help bring us Trump?

    From MetricShift

    How Long Should Your Facebook Videos Be? by Gabriele Boland


    By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske

    What Can Data Tell Us About Breitbart? by Matt McAllister

    Metrics Goals: Are You in the Entertainment or Work Business? by Kevin Mireles

    How Newsletter Metrics Can Turn Into Revenue by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    Germany’s Largest Daily Partners with Analytics Startup by Benjamin Bathke

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: google analytics impact measurement media impact social metrics

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