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    Media Metrics Roundup for March 8, 2017

    by Jason Alcorn
    March 8, 2017

    Don’t Call it a Newsletter: Tips from Tobias van Schneider

    (MailChimp)
    So many nuggets of measurement wisdom here.

    When Bad Metrics Are Good Metrics

    (Mikael Fløysand / Medium)
    A case study from the world of web design.

    How Reader Engagement Helped Unearth the Shell Tape

    (Ernst-Jan Pfauth / De Correspondent)
    Connecting engagement to impact.

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    Instructions for Implementing Google Optimize

    (Sean McQuaide / LunaMetrics)
    How to get started with Google’s A/B testing tool.

    Twitter’s New Order

    (Will Oremus / Slate)
    The algorithm is a year old. Did it help bring us Trump?

    From MetricShift

    How Long Should Your Facebook Videos Be? by Gabriele Boland

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    By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske

    What Can Data Tell Us About Breitbart? by Matt McAllister

    Metrics Goals: Are You in the Entertainment or Work Business? by Kevin Mireles

    How Newsletter Metrics Can Turn Into Revenue by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    Germany’s Largest Daily Partners with Analytics Startup by Benjamin Bathke

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: google analytics impact measurement media impact social metrics

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