Through sponsorship on MediaShift and its associated properties, such as EducationShift, MetricShift, weekly podcasts, events and DigitalEd webinars, sponsors reach a highly engaged audience of media professionals, including journalists, advertisers, educators and influencers deeply interested in media and technology. Sponsors also associate their brands with one of the leading voices in digital media, MediaShift, with the credibility and trust that come with it.
Here are some sponsorship offerings we have on MediaShift, which can be packaged and customized depending on your marketing budget.
> Dedicated Email Blast: Goes to subscribers of all our email lists with your sponsored message. Sample for Georgetown.
> Sponsored Online Panel: We work with you on a relevant hot topic and book panelists from well known publications such as New York Times, NPR and Washington Post. We promote the panel, and then produce it on the BigMarker platform, and turn over all contacts to you. Sample with Parse.ly on Newsletter Metrics.
> Newsletter Ads: We have four newsletters: MediaShift Daily each weekday, and these weekly: Journalism Education Roundup, E-Books & Self-Publishing Roundup and Media Metrics Roundup. Creative includes option of 600×200 banners or 200 characters in text ads.
> Sponsored Stories: MediaShift runs sponsored stories to help promote events, fellowships and other initiatives from sponsors. These are clearly marked as sponsored at the top of each story, and are promoted in our newsletters and social media feeds. Sample of sponsored story for RJI Fellowships.
> Featured Event, Award, Fellowship: MediaShift posts popular roundups of Upcoming Events, Awards and Fellowships each week. The listings are free, but we have a sponsored “Featured” slot at the top of each roundup. Sample of Featured Award for Mirror Awards.
> Podcast Sponsorship: We produce a weekly podcast and run host-read advertisements. Those ads also run on the podcast page. We ran a special sponsored segment on our podcast called the “Collaboration of the Week” for Airtable, along with a sponsored story that went with each one. Sample of sponsored podcast page and related sponsored story.
> Banner Ads on Website: Help promote your product or service with banner ads on our site. Creative is 300×250, 300×600, 728×90 and 970×90.
> Social Media Promos: Special sponsored posts that run on all our feeds on Twitter, Facebook and LinkedIn with total followings of 100,000+.
Discounts are available for multi-month campaigns as well as packages.
For our one-sheet with an overview of what we offer, go here.
For more information on sponsorships and rates, contact Mark Glaser at mark [at] mediashift [dot] org.
Sponsors and Funders
Some of our previous and current sponsors and funders at MediaShift include:
John S. Knight Fellowships at Stanford University
CreateSpace / Amazon
Donald W. Reynolds Journalism Institute at the Missouri Journalism School
City University London
Newhouse School of Communication at Syracuse University
School of Communications at American University
Medill School of Journalism at Northwestern University
Bill & Melinda Gates Foundation (via BAVC)
Rita Allen Foundation