#MetricShift Chat: The Metrics of Comments

    by Tim Cigelske
    March 3, 2017
    Icon by Eightemdi from the Noun Project

    Can the ugly, old comment section be turned into a positive new engagement metric for digital media?

    A few smart people think so. Opinary, for instance, thinks that by replacing comments they can invent a new type of engagement metric. NRK is making readers answer a question before commenting to increase civility. But many sites are still throwing up their hands and saying, “I give up.”

    In our #MetricShift chat on Friday, March 10, we will discuss comment metrics and how to measure what readers are telling us.


    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Simon Galperin, U.S. head of growth for Opinary; Andrew Losowsky, Project Lead for Mozilla’s Katie Steiner, Communications and Program Coordinator for the Engaging News ProjectStåle Grut, founder of and Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant.

    A Storify recap of the chat is posted below:

    Tagged: engaging news metrics opinary reader comments

    Comments are closed.

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