"Rosanna M. Fiske":https://twitter.com/fiskey, APR, is chair and chief executive officer of the "PRSA":http://www.prsa.org/. She is also director of the Global Strategic Communications master's program in the "School of Journalism and Mass Communication":http://journalism.fiu.edu/ at Florida International University in Miami. With more than 20 years of experience, Fiske began her career as a journalist, and then moved to marketing and corporate communications. She has held senior communications counsel, marketing and management positions in agency and corporate settings.