DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes

    by Jason Alcorn
    May 2, 2018

    Panel Title: The Value Of Attention: Metrics, Methods and Outcomes

    Moderator: Jason Alcorn, MediaShift
    Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate; Byard Duncan, Reveal/CIR

    The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.


    This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.

    This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.



    – Presentations will be available to participants.

    Who should attend:

    Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics.

    Date and Time: June 20, 2018, 10 am PT / 1 pm ET


    Register now for the online panel!

    Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.

    About the Moderator:

    Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

    About the Panelists:

    Clare Carr leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing. You can follow her on Twitter @clareondrey.

    Evan Mackinder is a senior audience engagement editor at Slate. Previously he was the digital engagement manager at the Sunlight Foundation and outreach coordinator at the Center for Responsive Politics. You can follow him on Twitter @evandmac.

    Byard Duncan is Reveal’s engagement reporter. He leads social media strategy, writes The Weekly Reveal newsletter and helps spearhead a variety of audience engagement initiatives. His reporting for Reveal has spanned a variety of topics, including law enforcement, cybersecurity policy and the opioid crisis. He also has written for GQ, Esquire, The California Sunday Magazine and Columbia Journalism Review, among other outlets. He was the winner of a 2015 feature storytelling award from the Society of Professional Journalists’ Northern California chapter. You can follow him on Twitter @ByardDuncan.

    Tagged: attention attention metrics audience engagement engaged journalism media metrics parse.ly slate

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