Media Metrics Roundup for March 15, 2017

    by Jason Alcorn
    March 15, 2017

    Meaningful Analytics Via Snapchat Filters

    (Brian Young / Medium)
    A clever measurement hack for publishers on Snapchat.

    Hearst’s Rob Barrett on The Strategic Use of Big Data

    (Peter Krasilovsky / Local Onliner)
    He shares the 5 qualities of a failed data strategy.

    How The Atlantic Is Scrambling To Keep Readers On Its Own Site

    (Lucia Moses / Digiday)
    The pendulum continues to swing away from platforms.


    Key Metrics For Impact of Your Learning Program

    (Marko Gargenta / PlusPlus)
    Lessons here for journalism and its mission to educate.

    Should Publishers Be More Focused on Conversions?

    (Megan Radogna / Parse.ly)
    When I tweet, articles get written (?!).

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: big data digital subscriptions media impact news metrics

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