Media Metrics Roundup for November 30, 2016

    by Jason Alcorn
    November 30, 2016

    Revolution at The Washington Post

    (Kyle Pope / Columbia Journalism Review)
    This revolution is obsessed with metrics, like Bezos himself.

    Where Social Media Is Headed in 2017

    (Ash Read / Buffer)
    Get ready.

    A Beginners Guide to Tracking with UTM Parameters

    (Asi Dayan / Medium)
    Step-by-step instructions to improve your Google Analytics.


    How Facebook Video Grew In Importance For Publishers In 2016

    (Liam Corcoran / NewsWhip)
    More video is leading to more engagement, for now at least.

    Snapchat Is Worth It

    (Felim McGrath / The Media Briefing)
    The latest GlobalWebIndex data shows the app’s market reach. (But video ads average less than 3 seconds per view.)

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: 2017 trends audience engagement content analytics editorial analytics social media metrics

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