Media Metrics Roundup for December 6, 2017

    by Jason Alcorn
    December 6, 2017

    We will be making a list of the top media metrics innovators for 2017, and want your nominations for the MetricShift20. Who has been rocking your world? Let us know!

    BuzzFeed Is Losing Website Traffic As Readers Head For More Traditional News Sites
    Rani Molla / Recode
    ComScore numbers show BuzzFeed going in the wrong direction.

    Assessing The Impact Of Explanatory Journalism
    Anjanette Delgado / MetricShift
    How one newspaper surveyed its readers. “Did we make a difference?”


    Social Media Platform Changes You May Have Missed In November
    Tory Starr / WGBH Social
    Find several new analytics features in this always-helpful roundup.

    The Rise Of “Headline Browsers”
    Sara Fischer / Axios
    73 percent of posts on Reddit are voted on without being read.

    N.Y. Times Scales Back Free Articles to Get More Subscribers
    Gerry Smith / Bloomberg
    “The potential decline in traffic is worth the risk,” says NYT’s COO.


    Comparing Three Solutions For Estimating Population Sizes
    Vladimir Batygin / Schibsted
    To compete in programmatic, here’s how Schibsted’s Audience Targeting Engine works.

    More From MetricShift

    10 Things You Can Do Now to Up Your Social Media Game in 2018
    Jane Elizabeth

    3 Ways to Use Customer Research In Newsroom Decision-Making
    Alyssa Zeisler

    How to Ask Better Questions About Newsroom Analytics
    Alyssa Zeisler

    Nominate Top Innovators for the MediaShift20, EdShift20 and MetricShift20 Lists
    Mark Glaser

    How to Tell the Story of Metrics Inside Your News Organization
    Ryan Sholin

    How Much Do Analytics Matter in Podcasting?
    Russell Lindley

    Upcoming Trainings and Events

    Facebook Live for Journalists [Dec. 6]
    Instructor: Melissa Luck, Asst. News Director at KXLY television

    Transmedia Storytelling in Journalism [Dec. 13]
    Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development

    User Experience Testing 101 [Dec. 19]
    Instructor: Center for Emerging Media Design and Development at Ball State University

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: buzzfeed explanatory journalism platforms social media metrics subscriber metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

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    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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