Media Metrics Roundup for August 2, 2017

    by Jason Alcorn
    August 2, 2017

    5 Chatbots To Help You Analyze Ad Campaigns Right In Slack, Facebook Messenger & Google Sheets

    Ginny Marvin / Marketing Land

    Get alerts from your Facebook ad campaigns and much more.

    19 Social Media Platform Changes You May Have Missed In July

    Tory Starr / WGBH Social Media Team


    Evaluating stories from NPR One on completion

    How To Make Local Listeners Care About Your Story

    Tamar Charnay and Nick Deprey / NPR Training

    What kind of stories have the highest completion rate?


    Paying To Promote News Stories On Facebook Is The Ad World’s Favorite New Tactic

    Alex Kantrowitz / BuzzFeed News

    Positive news stories, of course.

    Slate Uses Podcasts To Drive Paid Memberships

    Max Willens / Digiday

    Hundreds of new subscribers during “Pledge Week.”

    From MetricShift

    Sex, Lies and Metrics: The Truth Behind The Clicks by Tim Cigelske

    How the Early Social Media Editors Embraced Collaboration in New York City by Julia Haslanger

    How Bibblio Wants to Drain the Swamp of ‘Related Article’ Recommendations by Robbert van der Pluijm

    Sell Ads On Engaged Time Metrics? Publishers Still Weighing Promise And Risk by Brent Merritt

    The Problem with Short-Sighted Metrics by Tim Cigelske

    Why Publishers Shouldn’t Push into Video Without a Solid Strategy – and Metrics by Allie VanNest

    Upcoming Training and Events

    How to Solve Legal Issues on Social Media [Aug 16]

    How to Use Podcasts in the Classroom [Aug. 23]

    Motion Graphics for Social Media [Aug. 30]

    Journalism School Hackathon: Sports + Health [October 20-22]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: ad metrics analytics NPR training podcasting wgbh

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