Media Metrics Roundup for May 24, 2017

    by Jason Alcorn
    May 24, 2017

    The New York Times’ Workflow to Build and Share Analytical Insights

    (Edward Podojil, Josh Arak and Shane Murray / New York Times Open)
    Cutting edge: A team from The Times shares what they are doing to make data analysis simpler and faster.

    Google Attribution Is A Free And Easy Way To Evaluate Marketing Efforts

    (John Mannes / TechCrunch)
    A new tool and potentially a huge improvement to last-click attribution.

    Facebook Is Building Its Own Neuroscience Center To Study Marketing

    (Marty Swant / AdWeek)
    Can we understand user behavior better?


    Why You Need To Write Multiple Headlines For Every Article

    (Ash Read / The Next Web)
    And what makes a headline stand out on Facebook, Twitter and search.

    How to Run Focus Groups in Your Local News Community

    (Josh Stearns / Local News Lab)
    Really listening to users goes beyond quantitative metrics.

    From MetricShift

    Upcoming Trainings & Events

    How to Use Instagram as a Reporting Tool [May 24]
    > #MetricShift Chat: Social Metrics [May 26]
    How to Get the Most Out of Content Analytics [May 31]
    Snapchat for Journalists and Storytellers [Jun. 7]
    How To Make Social Videos with Impact [Jun. 21]
    How to Measure Impact in Journalism [Jul. 19]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: facebook google attribution headlines local news lab new york times

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