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    Media Metrics Roundup for May 10, 2017

    by Jason Alcorn
    May 10, 2017

    Business Publishers Are Enjoying Traffic Spikes From LinkedIn

    (Max Willens / Digiday)
    Engagement is up 40 percent.

    Geeking Out Over Analytics

    (Thomas Baekdal / Baekdal Plus)
    Four kinds of analytics that turn traditional metrics on their head.

    Voice-Enabled Speaker Usage to Grow Nearly 130% This Year

    (eMarketer)
    The heaviest users are Millennials.

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    Apple Updates Its Analytics Service With New Discovery Metrics

    (Sarah Perez / TechCrunch)
    New source types have been added to the measurement tool.

    Entrepreneur Beats Community News Jinx in Metro D.C.

    (Tom Grubisch / Street FIght)
    The analytics that make Bethesda Beat a local standout.

    From MetricShift

    Upcoming Trainings & Events

    > #MetricShift Chat: Defining Audience Engagement [May 12]
    How to Clean Up Your Audio in Video Production [May 17]
    How to Use Instagram as a Reporting Tool [May 24]
    How to Get the Most Out of Content Analytics [May 31]
    Snapchat for Journalists and Storytellers [Jun. 7]
    How to Measure Impact in Journalism [Jul. 19]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics trends app metrics linkedin local news media impact thomas baekdal

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

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    Email: jason [at] jasalc [dot] com

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