“Know your audience” has long been a mantra of journalism and communication.
But today, many media professionals don’t have a common definition of audience engagement within their organization. So how do you know if you understand what your audience wants?
In our #MetricShift chat on Friday, May 12, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about getting the most out of analytics by starting with the best ways to define audience engagement.
The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Jeff Weisbein, founder/CEO of KYA; Julia Carpenter, Embedded Social Media Editor at The Washington Post; Kyle Lelli, Head of Audience Development at The Tylt; Pam G. Dempsey, Executive Director at The Midwest Center for Investigative Reporting; Simon Nyi, Media & Business Program Manager Illinois Humanities, and Jason Alcorn, MediaShift.org metrics section editor.
A Storify recap is posted below:
