Media Metrics Roundup for October 5, 2016

    by Jason Alcorn
    October 5, 2016

    Advertisers Seek Leverage Versus Facebook in Metrics Screw-Up

    (Sahil Patel / Digiday)
    Will Facebook have to accept third-party audits of its numbers?

    How the Most Innovative Media Companies Make Bank From Your Mailbox


    (Noah Davis / Traffic)
    The inside story of BuzzFeed newsletters.

    Survey of Large Publishers: 30 Percent of Our Website Visits Come From Facebook

    (Joseph Lichterman / NiemanLab)
    A massive new report from the International News Media Association.


    7 Surprising Facts About Open Rates For Push Notifications

    (Dean Takahashi / VentureBeat)
    Publishers can learn from mobile games and consumer apps.

    The Inevitable Burst of the Video Bubble

    (Esther Kezia Harding / The Media Briefing)
    Pessimism about video from the Monetising Media conference.

    From MetricShift

    How to Get Hands-On Experience with the Google Analytics Demo Account by Alexandra Kanik

    How Documentary Filmmakers Plan Ahead for Impact by Patricia Aufderheide

    How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor

    A Quantitative Basis for Measuring Media Impact at the Media Consortium by Jo Ellen Green Kaiser

    Growing Community Engagement at the Los Angeles Times by Daniela Gerson

    CIR’s Impact Tracker: How to Use It and Why You Need It by Lindsay Green-Barber

    Special Series: Measuring Impact by Jason Alcorn

    Upcoming Trainings & Events:

    How to Host Great Live Media Events [Oct. 5]
    Smarter Audience Analytics for Journalists [Oct. 6]
    > #MetricShift Twitter Chat [Oct. 14]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: facebook metrics measuring impact newsletters social metrics video metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

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    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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