Media Metrics Roundup for May 18, 2016

    by Alexandra Kanik
    May 18, 2016

    Instagram’s Analytics Will Offer Audience Demographics, Post Impressions, Reach & More

    ( Sarah Perez / TechCrunch)
    More info on the much anticipated Instagram analytics. In case you missed it, here’s a MediaShift article on using Instagram to measure success.

    How The Washingtonian Grew Homepage Traffic by 18 Percent

    (Lucia Moses / Digiday)
    Maybe the homepage isn’t dead after all.

    An Unintended Side Effect of Transparency

    (Stephen Engelberg / ProPublica)
    Tracking and sharing metrics helped ProPublica come to a pretty stark realization about one of their popular news apps.


    Facebook’s Bias Is Built-In, and Bears Watching

    (Farhad Manjoo / New York Times)
    An interesting discussion on the power of algorithms and the responsibilities of the people behind them.

    NPR’s guide to Facebook Live

    What does and doesn’t work, according to NPR.



    From MetricShift:

    How to Learn About Your Customers Through Social Media by Jack Josephy

    DigitalEd: Beyond Pageviews: Optimizing Analytics by Jessica Pucci

    Here’s What Makes the Guardian So Successful on Facebook by Liam Corcoran

    How Readers Engage with Long-Form Content on Mobile Devices by Allie VanNest

    Spring Cleaning for Metrics by Tim Cigelske

    #MetricShift Chat: Metrics for Non-Profits by Tim Cigelske


    Upcoming Trainings & Events:

    > How to Automate Social Media [May 25]
    > #MetricShift Twitter chat: Measuring Email Newsletters [May 27]

    Tagged: analytics audience facebook homepage instagram traffic transparency

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