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    #MetricShift Chat: Metrics for Non-Profits

    by Tim Cigelske
    May 6, 2016

    Do non-profit and for-profit media companies approach metrics differently?

    It seems intuitive that there’s a difference between, say, BuzzFeed and NPR, but we’ll take a closer look at how or if those differences can or should translate into different metrics such as traffic, engagement and impact.

    In our #MetricShift chat on Friday, May 13, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about how non-profit media companies are approaching metrics — and how they compare or contrast with the for-profit sector. 

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    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of MediaShift’s Metrics Section. Guests will include Leif Brostrom, social media and web specialist at Twin Cities Public Television; Michael Olson, Minnesota Public Radio News’ digital director; Jason Alcorn, consultant to newsrooms, foundations and nonprofits; June Findlay, online community developer for YMCA of Greater Toronto; Mary Henige, communications consultant and founder of Magnetica Communications; and Alexandra Kanik, MetricShift editor.

    A Storify is posted below

    Tagged: analytics engagement impact Magnetica Communications non-profit Twin Cities Public Television YMCA

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

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    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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