Media Metrics Roundup for February 14, 2018

    by Jason Alcorn
    February 14, 2018

    How The Wall Street Journal’s Facebook Strategy Helped Double Social Subscriptions
    Simone Flueckiger / WAN-IFRA
    Expert advice for using Facebook as an acquisition channel.

    The 15 Biggest Local News Sites on Facebook in January
    Liam Corcoran / MetricShift
    The New York Post and the Los Angeles Times lead the list.

    How Long Should You Run Your A/B Test?
    These are best practices for testing opens, clicks and revenue.


    How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
    David Cohen / Adweek
    The new methodology counts organic reach like paid reach. (Did you know organic reach used to include posts that users never saw?!)

    Consumers Give Up On Slow Content
    Sara Fischer / Axios
    Speed matters, so here’s some new Adobe Consumer Content Survey data to share with your boss.

    Organizations That Turn Data Into Insights Are Gaining Competitive Advantage Through Improved Connections With Consumers
    Sam Ransbotham and David Kiron / MIT Sloan Management Review
    A big new executive survey shows that the competitive advantage from analytics continues to grow.


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    Which Publishers Benefit Most from Facebook’s News Feed Change?
    Varpu Rantala

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics email metrics facebook organic reach page insights subscriber metrics wall street journal

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