Media Metrics Roundup for January 31, 2018

    by Jason Alcorn
    January 31, 2018

    Bloomberg Digital Hires Julia Beizer As Its First Head Of Product
    Max Willens / Digiday
    Where can a career in audience development lead? Big places.

    Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
    Andrew Sweeney / MetricShift
    Micro-metrics can diagnose and improve low-performing content.

    Podcast Listeners Really Are The Holy Grail Advertisers Hoped They’d Be
    Miranda Katz / Wired
    A month after Apple introduced analytics, we’ve learned that listeners listen to almost everything.


    Here’s How To Build A Better Newsletter, According To A Bunch Of Self-Professed Newsletter Nerds
    Christine Schmidt / Nieman Lab
    Expert tips from HuffPost, The New Yorker, and Vox Media.

    Will Comedians Save The Day?
    Caty Borum Chattoo / The Laughter Effect
    The Center for Media & Social Impact examines comedy’s impact.

    Data Can Enhance Creative Projects — Just Look at Netflix
    Michael Smith and Rahul Telang / Harvard Business Review
    Using analytics to serve passionate audiences with niche content.


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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience development comedy data science email metrics newsletters podcast metrics podcasting scroll depth

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