Media Metrics Roundup for December 13, 2017

    by Jason Alcorn
    December 13, 2017

    The Winners Of Hearken’s 2017 Champion Of Curiosity Awards
    Hearken Staff
    These have it all: Great metrics, great engagement and great storytelling.

    How a Project on Underground Music Went Analog to Increase Engagement
    Kristine Villanueva / MetricShift
    Zines vs. Instagram.

    Google Is Sending More Traffic Than Facebook To Publishers — Again
    Rani Molla / Recode
    It’s a reversal from the start of 2017.


    Publishers Sharing AMP Articles On Twitter Can Now Access Analytics
    David Cohen / AdWeek
    Referrals will now be attributed to Twitter instead of organic traffic.

    Facebook Always Wins: Data Shows Publishers Are Buying Far More Facebook Traffic
    Max Willens / Digiday
    The number of paid publisher impressions more than doubled in 18 months.

    Retention Is Hard, And Getting Harder – Here’s Why
    Brian Balfour / Reforge
    A deep dive on user retention by three experts in product growth.


    More From MetricShift

    Why Recirculation Is A Key Metric For News Publishers in 2018
    Andrew Sweeney

    How Bots Are Threatening Online Discourse
    John Gray

    Assessing The Impact Of Explanatory Journalism
    Anjanette Delgado

    10 Things You Can Do Now to Up Your Social Media Game in 2018
    Jane Elizabeth

    3 Ways to Use Customer Research In Newsroom Decision-Making
    Alyssa Zeisler

    Nominate Top Innovators for the MediaShift20, EdShift20 and MetricShift20 Lists
    Mark Glaser

    Upcoming Trainings and Events

    Transmedia Storytelling in Journalism [Dec. 13]
    Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development

    User Experience Testing 101 [Dec. 20]
    Instructor: Center for Emerging Media Design and Development at Ball State University

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.


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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Clare Carr, Parse.ly

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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