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    Media Metrics Roundup for October 4, 2017

    by Jason Alcorn
    October 4, 2017

    Good News: People Read About What They Say They’re Interested In
    Megan Radogna / Parse.ly
    Do people want local news, like they say?

    Social Media Platform Changes You May Have Missed In September
    Tory Starr / WGBH
    Updates to Facebook, Instagram, Twitter and Apple News.

    How Univision Has Grown Its Digital Presence With A Mission-Driven Focus
    Lucia Moses / Digiday
    Bucking the trend by still increasing pageviews during a #PivotToVideo.

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    A Brief History Of Media Measurement
    Brent Merritt / Medium
    Why we ended up with volume metrics for digital media.

    Google Updates Policy on News Pay Walls. ‘First Click Free’ to End.
    Sydney Ember / New York TImes
    Publishers could see a steep drop-off in referral traffic.

    Do 2-Second Videos Work On Facebook?
    Garett Sloane / AdAge
    Some people seems to think so.

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    Why Knight’s Jennifer Preston Moved Her Focus to Engagement Metrics
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    Can Australia’s Media Reform Help News Move Beyond Clicks?
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    Sortable Analytics Helps Publishers Optimize Their Revenue Faster
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    Upcoming Trainings and Events

    5 Tech Tools to Improve Your Reporting [October 11]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    How to Create a Community-Centered Newsroom [October 18]
    Instructor: Andrew Losowsky of The Coral Project

    Journalism School Hackathon: Sports + Health [October 20-22]
    MediaShift and the University of North Texas

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: media measurement search metrics social media video metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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