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    Media Metrics Roundup for September 20, 2017

    by Jason Alcorn
    September 20, 2017

    Can Australia’s Media Reform Help News Move Beyond Clicks?
    Peter Fray / MetricShift
    The government has been reluctant to support tax relief.

    Apple’s Anti-Tracking Moves Rattle Digital Media
    Ross Benes / Digiday
    What new limits on ad tracking mean for publishers.

    BuzzFeed’s Strategy For Getting Content To Do Well On All Platforms? Adaptation And A Lot Of A/B Testing
    Shan Wang / Nieman Lab
    Ever wonder what BuzzFeed measures? A engineer dished at MIT.

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    Facebook Sees Dip In News Referrals
    Sara Fischer / Axios
    Publishers are now getting more traffic from Google.

    When and How to Use your Historical Data
    Jill Nicholson / Chartbeat
    How do you use historical data? Let me know on Twitter.

    Publishers, Pick Your KPIs And Stick With Them
    Frederic Filioux / Monday Note
    There are four indicators. Pick yours and don’t vacillate.

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    More From MetricShift

    Sortable Analytics Helps Publishers Optimize Their Revenue Faster
    Jason Alcorn / MediaShift

    How Emma Carew Grovum Uses Metrics to Guide Editorial at The Daily Beast
    Julia Haslanger / MediaShift

    Branded Content Is King on Facebook. Here’s John Cena and The Data To Prove It.
    Gabriele Boland / MediaShift

    How Do We Measure Long-Term Impact in an Era of Sensationalism and Fake News?
    Tim Cigelske / MediaShift

    How Will Changes in Google AMP Results Affect Your Newsroom?
    Chelsey Heath / MediaShift

    Upcoming Trainings and Events

    How to Verify Photos and Videos [TODAY]
    Instructor: Aric Toler, Analyst at Bellingcat

    FREE! Design Thinking: Media Case Studies [October 3]
    Instructor: Robb Montgomery

    5 Tech Tools to Improve Your Reporting [October 11]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    How to Create a Community-Centered Newsroom [October 18]
    Instructor: Andrew Losowsky of The Coral Project

    Journalism School Hackathon: Sports + Health [October 20-22]
    MediaShift and the University of North Texas

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: a/b testing ad blocking editorial analytics local news news metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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