Media Metrics Roundup for September 20, 2017

    by Jason Alcorn
    September 20, 2017

    Can Australia’s Media Reform Help News Move Beyond Clicks?
    Peter Fray / MetricShift
    The government has been reluctant to support tax relief.

    Apple’s Anti-Tracking Moves Rattle Digital Media
    Ross Benes / Digiday
    What new limits on ad tracking mean for publishers.

    BuzzFeed’s Strategy For Getting Content To Do Well On All Platforms? Adaptation And A Lot Of A/B Testing
    Shan Wang / Nieman Lab
    Ever wonder what BuzzFeed measures? A engineer dished at MIT.


    Facebook Sees Dip In News Referrals
    Sara Fischer / Axios
    Publishers are now getting more traffic from Google.

    When and How to Use your Historical Data
    Jill Nicholson / Chartbeat
    How do you use historical data? Let me know on Twitter.

    Publishers, Pick Your KPIs And Stick With Them
    Frederic Filioux / Monday Note
    There are four indicators. Pick yours and don’t vacillate.


    More From MetricShift

    Sortable Analytics Helps Publishers Optimize Their Revenue Faster
    Jason Alcorn / MediaShift

    How Emma Carew Grovum Uses Metrics to Guide Editorial at The Daily Beast
    Julia Haslanger / MediaShift

    Branded Content Is King on Facebook. Here’s John Cena and The Data To Prove It.
    Gabriele Boland / MediaShift

    How Do We Measure Long-Term Impact in an Era of Sensationalism and Fake News?
    Tim Cigelske / MediaShift

    How Will Changes in Google AMP Results Affect Your Newsroom?
    Chelsey Heath / MediaShift

    Upcoming Trainings and Events

    How to Verify Photos and Videos [TODAY]
    Instructor: Aric Toler, Analyst at Bellingcat

    FREE! Design Thinking: Media Case Studies [October 3]
    Instructor: Robb Montgomery

    5 Tech Tools to Improve Your Reporting [October 11]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    How to Create a Community-Centered Newsroom [October 18]
    Instructor: Andrew Losowsky of The Coral Project

    Journalism School Hackathon: Sports + Health [October 20-22]
    MediaShift and the University of North Texas

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: a/b testing ad blocking editorial analytics local news news metrics

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