How Emma Carew Grovum Uses Metrics to Guide Editorial at The Daily Beast
Julia Haslanger / MediaShift
An analytical mindset can take you up the management ladder.
Business Insider’s Henry Blodget: ‘We Don’t Want To Aim For Reach Growth Anymore’
Aditi Sangal / Digiday
Now it’s about engagement, says the O.G. of reach growth.
Google Analytics Is Enhancing Support For AMP On Cache
Google Analytics Blog
What it means: You can unify user metrics across cached and non-cached pages. Don’t forget to opt-in.
How Al.com Is Benefitting From ‘Extreme Engagement’ Using Groups
Josh Mabry and Dorrine Mendoza / Facebook
One lesson is that people are more comfortable with closed or secret groups.
Smartphones Are Driving All Growth In Web Traffic
Rani Molla / Recode
Key takeaways from Adobe’s Media & Metrics Report.
Facebook Tells Advertisers It Can Reach Many Young People. Too Many.
Sapna Maheshwari / New York Times
Are there 41 million 18- to 24-year-olds in the U.S., as Facebook’s Ads Manager suggests? Not according to the U.S. census.
More From MetricShift
How to Collect Data Without Being Creepy
The Coral Project
Why Impact Became a Crucial Metric for Local News
Upcoming Trainings and Events
How to Verify Photos and Videos [Sep. 20]
Instructor: Aric Toler, Analyst at Bellingcat
Journalism School Hackathon: Sports + Health [October 20-22]
MediaShift and the University of North Texas
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.