Media Metrics Roundup for October 19, 2016

    by Jason Alcorn
    October 19, 2016

    Chatbots As a Distribution Strategy for Media Companies

    (Emmanuel Quartey / Chatbots Magazine)
    A deep look at lessons from TechCrunch’s chatbot.

    Stop Mindlessly Following Character Count Recommendations on Facebook Posts

    (Kurt Gessler)
    Were the longest posts the least engaged? Not even close.

    Google Analytics Desktop UI Gets a Refresh with Navigation Updates & Customization Tab

    (Amy Gesenhues / Marketing Land)
    The changes will roll out of the coming weeks.


    9 Ways to Promote Your Award Win

    (Wright’s Media / Folio)
    How awards can help drive traffic and grow audience.

    Does A/B Testing Headlines Work?

    (Rohin Dhar / Pricenomics)
    Of course. Here’s the proof.

    From MetricShift

    How to Create Stakeholder Reports to Show Impact of Your Non-Profit Newsroom by Lauren Fuhrmann and Mara Jezior


    Storyclash’s Top Social Media Interactions for Publishers and Stories in September 2016 by Manuel Brosch

    3 Offbeat Metrics to Help You Mix Things Up by Tim Cigelske

    How to Get Hands-On Experience with the Google Analytics Demo Account by Alexandra Kanik

    How Documentary Filmmakers Plan Ahead for Impact by Patricia Aufderheide

    How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor

    Upcoming Trainings & Events

    Facebook Live for Journalists and Publishers [Oct. 20]
    Smartphone Filmmaking 101 [Oct. 26]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
    > #MetricShift Twitter Chat [Oct. 28]
    Social Media for Crowdfunding [Nov. 2]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: a/b testing chatbots google analytics journalism awards

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