Media Metrics Roundup for April 27, 2016

    by Alexandra Kanik
    April 27, 2016

    Twitter Video Proves More Lucrative Than Facebook for Some Publishers

    (Garett Sloane / Digiday)
    Facebook video will bring them in, but Twitter video will get them buyin’.

    YouTube Introduces Six-Second Bumper Ads

    (Anthony Ha / TechCrunch)
    YouTube is experimenting with new, shorter ads for mobile users.

    This Is Where People Turn to Google Analytics to Find Out How Many Users Don’t Have JavaScript.

    (C.S. Rhymes / Medium)
    A witty, yet insightful analytics observation to a larger web issue.


    7 New Marketing Analytics Tools to Try in 2016

    (Ryan McCready / Medium)
    So many tools, so little time.

    How To Put Value On Social Media — It’s Easier Than You Think

    (Lesley Hays / Medium)
    What we’re really talking about when we talk about the value of social.

    A New Approach to Measuring Engagement on Content-Heavy Sites

    (Nick Iyengar / Marketing Land)
    How do you measure site engagement when you’ve got nothing to sell?


    From MetricShift:

    Pulitzer Prizes Boost The New Yorker’s Traffic, But Will It Last? by Allie VanNest

    A Faster FT.com: How Slow Websites Damage Publishers’ Revenue by Matt Chadburn & Gadi Lahav

    How Statsbot for Slack Can Integrate Analytics into Your Daily Routine by Alexandra Kanik

    23 Twitter Tips for Media Companies by Kurt Gessler

    The Unbearable Lightness of Going Viral by Tim Cigelske

    How I Built a Simple, Flexible and Efficient Dashboard with Supermetrics (and Why!) by Simon Breton


    Upcoming Trainings & Events:

    > Advanced Smartphone Videography [April 27]
    > How to Automate Social Media [May 3]
    > Media Metrics 101 [May 11]

    Tagged: ads analytics facebook marketing pulitzers social media speed tools twitter video viral youtube

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