After A Decade, It’s Time To Reinvent Social Media In Newsrooms
Jane Elizabeth / American Press Institute
A terrific new strategy paper. One finding? Social media teams want more training in how to grow and measure traffic.
Harvard Experiment Finds Large Effects From Small News Outlets
Jason Alcorn / MetricShift
A new answer to how to measure the impact of journalism.
The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022
Guy Sheetrit / Adweek
Predictive analytics is fueling part of the growth.
Best Practices for Measuring Success Through Survey Analysis
Lynette Chen / Guardian Mobile Innovation Lab
Practical tips for getting user feedback.
New Tools For Managing Google Analytics Users
Matt Matyas / Google Analytics
New: Set up and manage access for teams.
Scoop: Bloomberg Expects Eight Figures For New Twitter Network
Sara Fischer / Axios
Around 50 people will be hired for the 24-hour social news network.
More From MetricShift
‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
Ian Gibbs
Your Quick Guide to Using LinkedIn to Distribute Content
Liam Corcoran
ICFJ Study: Global Newsrooms Are Falling Behind in Analytics
Jason Alcorn
Artificial Intelligence Is Coming for Publishers’ Analytics
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Stop Saying Pageviews Don’t Matter
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Upcoming Trainings and Events
How to Become a Mobile Ninja in the Field [TODAY!]
Instructor: Judd Slivka, mobile journalism professor
Design Thinking: Story Design and Testing [Nov. 29]
Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University
Facebook Live for Journalists [Dec. 6]
Instructor: Melissa Luck, Asst. News Director at KXLY television
Transmedia Storytelling in Journalism [Dec. 13]
Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development
5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.