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    Categories: MetricsTools & Resources

Media Metrics Roundup for November 15, 2017

After A Decade, It’s Time To Reinvent Social Media In Newsrooms
Jane Elizabeth / American Press Institute
A terrific new strategy paper. One finding? Social media teams want more training in how to grow and measure traffic.

Harvard Experiment Finds Large Effects From Small News Outlets
Jason Alcorn / MetricShift
A new answer to how to measure the impact of journalism.

The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022
Guy Sheetrit / Adweek
Predictive analytics is fueling part of the growth.

Best Practices for Measuring Success Through Survey Analysis
Lynette Chen / Guardian Mobile Innovation Lab
Practical tips for getting user feedback.

New Tools For Managing Google Analytics Users
Matt Matyas / Google Analytics
New: Set up and manage access for teams.

Scoop: Bloomberg Expects Eight Figures For New Twitter Network
Sara Fischer / Axios
Around 50 people will be hired for the 24-hour social news network.

More From MetricShift

‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
Ian Gibbs

Your Quick Guide to Using LinkedIn to Distribute Content
Liam Corcoran

ICFJ Study: Global Newsrooms Are Falling Behind in Analytics
Jason Alcorn

Artificial Intelligence Is Coming for Publishers’ Analytics
Jason Alcorn

Stop Saying Pageviews Don’t Matter
Nicole Blanchett Neheli

Upcoming Trainings and Events

How to Become a Mobile Ninja in the Field [TODAY!]
Instructor: Judd Slivka, mobile journalism professor

Design Thinking: Story Design and Testing [Nov. 29]
Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

Facebook Live for Journalists [Dec. 6]
Instructor: Melissa Luck, Asst. News Director at KXLY television

Transmedia Storytelling in Journalism [Dec. 13]
Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development

5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.

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