How News Agencies Are Using Audience Metrics, Overcoming Challenges
Christoph Schlemmer / Austria Press Agency
Schlemmer shares findings from his research for the Reuters Institute for the Study of Journalism.
Side Effect Of The Pivot To Video: Audience Shrinkage
Ross Benes / Digiday
Traffic is tanking at Mic, Vocativ, Fox Sports and Vice Sports. 📉
How Facebook’s, Instagram’s and Snapchat’s Audience Size Estimates Compare
Tim Peterson / Marketing Land
Stacking up self-reported data from the big platforms.
Growing News Subscriptions with Data Analytics
Ciaran Cody-Kenny & Eivind Fiskerud / Schibsted
What an investment in analytics returns in business revenue.
This Social Analytics Firm Says the 4 Million #TakeAKnee Tweets Are Just the Beginning
Kristina Monllos / AdWeek
The top tweets from Sunday.
How We Measure High-Value Conversions, Revenue and More
Asif Rahman / NewsCred
Another analytics firm getting in on business metrics.
More From MetricShift
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by Julia Haslanger
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by Peter Fray
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by Jason Alcorn
How Emma Carew Grovum Uses Metrics to Guide Editorial at The Daily Beast
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by Gabriele Boland
Upcoming Trainings and Events
FREE! Design Thinking: Media Case Studies [October 3]
Instructor: Robb Montgomery
5 Tech Tools to Improve Your Reporting [October 11]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
How to Create a Community-Centered Newsroom [October 18]
Instructor: Andrew Losowsky of The Coral Project
Journalism School Hackathon: Sports + Health [October 20-22]
MediaShift and the University of North Texas
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.