“Anger Is A Useful Metric”
(Laura Hazard Owen / NiemanLab)
😡 is the top reaction for hyper-partisan Facebook pages.
Media Manipulation and Disinformation Online
(Alice Marwick and Rebecca Lewis / Data & Society)
“The media’s dependence on … analytics and metrics … makes them vulnerable to … manipulation.” My reaction: 😳
Translating UX Goals into Analytics Measurement Plans
(Aurora Harley / Nielsen Norman Group)
An excellent piece on getting insight, not numbers.
How YouTube Latecomer Vox Beat the Odds And Built A Big Channel
(Sahil Patel / Digiday)
One reason why ProPublica is paying to put a video fellow at Vox.
Introducing the Facebook Earned Reach Average
(Emmy Bengtson / M+R)
I covered takeaways for media from the latest M+R report last month.
From MetricShift
Doing Social Media Without Numbers by Kim Bui
10 Strategies for Documentary Filmmakers to Impact Policy by Caty Borum Chattoo and Will Jenkins
The Collaborative Journalism Summit Explained Using Lyrics from ‘Crazy in Love’ by Beyoncé by Jason Alcorn
Special Series: Social Metrics by Jason Alcorn
5 Newsletter Signup Boxes We Love by Sangeeta Singh-Kurtz
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> How to Clean Up Your Audio in Video Production [May 17]
> How to Use Instagram as a Reporting Tool [May 24]
> How to Get the Most Out of Content Analytics [May 31]
> Snapchat for Journalists and Storytellers [Jun. 7]
> How To Make Social Videos with Impact [Jun. 21]
> How to Measure Impact in Journalism [Jul. 19]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.