Media Metrics Roundup for February 21, 2018

    by Jason Alcorn
    February 21, 2018

    In An Era Of Loyalty, Newspaper Publishers Focus On Time Spent And Frequency
    Max Willens / Digiday
    The Seattle Times has a dashboard showing which articles lead to the most digital subscriptions.

    Tricky Podcast: Attentional Serfdom
    Emily Bell and Heather Chaplin / Tricky
    The first episode of this highly listenable new podcast looks at “the fight to capture your attention.” (Or just read the transcript.)

    7 Tips to Get Better Newsletter Metrics
    Jason Alcorn / MetricShift
    The best things we learned from our expert panel.


    Snapchat Finally Gives Creators Analytics
    Josh Constine / TechCrunch
    Independent creators can now see time spent, total story views and more.

    The Upside Down: Negative Goals In Google Analytics
    Samantha Barnes / Luna Metrics
    How to set goals that warn you when things go wrong, like unsubscribes or customer support requests.

    Brands With Their Own Viewability Standards Are Causing Headaches For The Ad-Tech Industry
    Lauren Johnson / Ad Week
    Brands like IBM are setting their own, higher, standards. An opportunity for high-value publishers?


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    4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: advertising metrics instagram newsletter metrics snapchat social media metrics the guardian

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