Media Metrics Roundup for November 22, 2017

    by Jason Alcorn
    November 22, 2017

    How To Tell The Story of Metrics Inside Your News Organization
    Ryan Sholin / MetricShift
    Great, practical tips from a veteran of newsroom analytics.

    Google’s Chatbot Analytics Platform Chatbase Launches To Public
    Sarah Perez / TechCrunch
    The dashboard lets developers track metrics like active users, sessions and retention.

    Google Referrals Up 17% On The Year With AMP Traffic
    Clare Carr / Parse.ly
    Parse.ly has added AMP data to its referral dashboard and shares some results.


    Best Practices In Gauging The Impact Of Investigative Journalism
    Global Investigative Journalism Network
    GIJN’s new 34-page report was released last week in Johannesburg.

    The Enhanced Art Of Writing Headlines
    Terri Walter / Chartbeat
    One takeaway: When testing, alternate headlines win about 62% of the time.

    Get Great At Converting App Users Into Members
    Dick McPherson / Greater Public
    7 tips for how public media stations can cultivate NPR One listeners.


    More From MetricShift

    How Much Do Analytics Matter in Podcasting?
    Russell Lindley

    Harvard Experiment Finds Large Effects From Small News Outlets
    Jason Alcorn

    ‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
    Ian Gibbs

    Your Quick Guide to Using LinkedIn to Distribute Content
    Liam Corcoran

    ICFJ Study: Global Newsrooms Are Falling Behind in Analytics
    Jason Alcorn

    Upcoming Trainings and Events

    Design Thinking: Story Design and Testing [Nov. 29]
    Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

    How to Become a Mobile Ninja in the Field [Dec. 5]
    Instructor: Judd Slivka, mobile journalism professor

    Facebook Live for Journalists [Dec. 6]
    Instructor: Melissa Luck, Asst. News Director at KXLY television

    Transmedia Storytelling in Journalism [Dec. 13]
    Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: chatbots Google amp newsroom metrics referral traffic

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