How To Tell The Story of Metrics Inside Your News Organization
Ryan Sholin / MetricShift
Great, practical tips from a veteran of newsroom analytics.
Google’s Chatbot Analytics Platform Chatbase Launches To Public
Sarah Perez / TechCrunch
The dashboard lets developers track metrics like active users, sessions and retention.
Google Referrals Up 17% On The Year With AMP Traffic
Clare Carr / Parse.ly
Parse.ly has added AMP data to its referral dashboard and shares some results.
Best Practices In Gauging The Impact Of Investigative Journalism
Global Investigative Journalism Network
GIJN’s new 34-page report was released last week in Johannesburg.
The Enhanced Art Of Writing Headlines
Terri Walter / Chartbeat
One takeaway: When testing, alternate headlines win about 62% of the time.
Get Great At Converting App Users Into Members
Dick McPherson / Greater Public
7 tips for how public media stations can cultivate NPR One listeners.
More From MetricShift
How Much Do Analytics Matter in Podcasting?
Your Quick Guide to Using LinkedIn to Distribute Content
Upcoming Trainings and Events
Design Thinking: Story Design and Testing [Nov. 29]
Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University
How to Become a Mobile Ninja in the Field [Dec. 5]
Instructor: Judd Slivka, mobile journalism professor
Facebook Live for Journalists [Dec. 6]
Instructor: Melissa Luck, Asst. News Director at KXLY television
Transmedia Storytelling in Journalism [Dec. 13]
Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development
5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.