Media Metrics Roundup for November 15, 2017

    by Jason Alcorn
    November 15, 2017

    After A Decade, It’s Time To Reinvent Social Media In Newsrooms
    Jane Elizabeth / American Press Institute
    A terrific new strategy paper. One finding? Social media teams want more training in how to grow and measure traffic.

    Harvard Experiment Finds Large Effects From Small News Outlets
    Jason Alcorn / MetricShift
    A new answer to how to measure the impact of journalism.

    The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022
    Guy Sheetrit / Adweek
    Predictive analytics is fueling part of the growth.


    Best Practices for Measuring Success Through Survey Analysis
    Lynette Chen / Guardian Mobile Innovation Lab
    Practical tips for getting user feedback.

    New Tools For Managing Google Analytics Users
    Matt Matyas / Google Analytics
    New: Set up and manage access for teams.

    Scoop: Bloomberg Expects Eight Figures For New Twitter Network
    Sara Fischer / Axios
    Around 50 people will be hired for the 24-hour social news network.


    More From MetricShift

    ‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
    Ian Gibbs

    Your Quick Guide to Using LinkedIn to Distribute Content
    Liam Corcoran

    ICFJ Study: Global Newsrooms Are Falling Behind in Analytics
    Jason Alcorn

    Artificial Intelligence Is Coming for Publishers’ Analytics
    Jason Alcorn

    Stop Saying Pageviews Don’t Matter
    Nicole Blanchett Neheli

    Upcoming Trainings and Events

    How to Become a Mobile Ninja in the Field [TODAY!]
    Instructor: Judd Slivka, mobile journalism professor

    Design Thinking: Story Design and Testing [Nov. 29]
    Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

    Facebook Live for Journalists [Dec. 6]
    Instructor: Melissa Luck, Asst. News Director at KXLY television

    Transmedia Storytelling in Journalism [Dec. 13]
    Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: american press institute google analytics media impact social media

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    Metrics Editor: Jason Alcorn

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    Clare Carr, Parse.ly

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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