DigitalEd: Making Sense of Local Metrics

    by Jason Alcorn
    August 9, 2017
    Sign up for a DigitalEd course on local metrics. Photo by Photo Mix on Pexels.com and used with Creative Commons license.

    Title: Making Sense of Local Metrics

    Instructor: Jason Alcorn, MetricShift Editor

    For local publishers, metrics that drive revenue are top priority.


    What metrics matter most to local publishers today? Long gone are the days of tracking pageviews to measure the success of your news site, when the loyalty and quality of your audience matters much more than its raw size. Today publishers have more ways than ever to use Google Analytics and other tools to measure traffic and engagement, and even with a small team (or just yourself!) you can take advantage of this to build a more sustainable business.

    What you’ll learn from this training:

    1. Catch up on trends in local metrics
    2. Learn how to use Google Analytics better
    3. Meet some other tools
    4. 20 takeaway strategies to act on right away


    • Presentation slides

    Who should take this training:

    • Local news publishers, digital editors, engagement reporters, small business owners, social media managers, student news directors and faculty advisors.

    Date and Time: Sept. 6, 2017 at 1 p.m. ET

    Price: $39

    Register now for this online training!

    Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

    About the Instructor:

    Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

    Tagged: digitaled local news metrics

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